BIGS Sunflower Seeds Announces New Promotion

BIGS logo copyBIGS Sunflower seeds and Jay Mohr Sports, the Premiere Networks/FOX Sports Radio nationally syndicated radio program, have joined together to create an advertising and promotional partnership intended to remind sports fans that “Everything’s Better with BIGS.”

The campaign, which includes live reads, 60-second advertisements and social media contests, kicks off Jan. 27-31, 2014 when BIGS Sends Jay to the BIG Game in New York.

 Throughout the spring, Jay Mohr Sports will continue promoting the overall message that “Everything’s Better with BIGS.” The advertisements will present the wide assortment of BIGS flavors and dedicate the last 10 seconds to promote local BIGS retailers.

Social media campaigns on Facebook, Twitter and Instagram include, most notably, a contest offering fans a chance to win a trip to Los Angeles to tour the FOX Sports Radio studio, see a live broadcast of Jay Mohr Sports and receive VIP treatment at one of Jay Mohr’s comedy shows.

Jay Mohr is an American sports talk radio host, actor and stand-up comedian. He has performed on Saturday Night Live and had various acting roles, most notably in the movie Jerry Maguire. Jay Mohr Sports is broadcast weekdays from 9 a.m.-12 p.m. (PST) on nearly 150 stations across the nation, in addition to iHeartRadio, Clear Channel’s all-in-one digital listening service. The Premiere Networks/FOX Sports Radio syndicated show features the latest sports news, in addition to conversations with top athletes.




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