SNICKERS Partners With NASCAR Nationwide Series

Inks deal with Earnhardt Ganassi Racing for Kyle Larson to Pilot a SNICKERS Bites Car in two races.

Mars Chocolate North America’s SNICKERS Brand has inked a new partnership with Earnhardt Ganassi Racing with Felix Sabates (EGR) that will feature development driver Kyle Larson taking the wheel of a SNICKERS Bites car during upcoming NASCAR Nationwide Series (NNS) races in Richmond and Chicago.

Larson piloted the No. 32 SNICKERS Bites Chevrolet Camaro at the Virginia 529 College Savings 250 at Richmond International Raceway on Sept. 6, and is also set to drive the car at the Dollar General 300 Powered by Coca-Cola on Sept. 15 at Chicagoland Speedway.

SNICKERS Bites are a new hunger-satisfying innovation introduced earlier this year that offers the trademark SNICKERS combination of chocolate, peanuts, caramel and nougat shrunk down in small, no fuss milk chocolate cubes. The unwrapped treats are ideal for sharing, whether you’re watching a movie, attending a gathering or cheering on the No. 32 as it speeds towards victory lane.  SNICKERS Bites are available nationwide at club, convenience, drug, grocery, mass, specialty and value stores.

“We’re thrilled to partner with such a storied organization as Earnhardt Ganassi Racing, as well as build upon our longstanding position as the official chocolate of NASCAR,” said Roy Benin, chief consumer officer at Mars Chocolate North America. “We’ve been involved in this amazing sport for more than 20 years, so we’re well aware of the value this partnership offers for SNICKERS Bites.”

“We are very happy to make this announcement about a partnership with Mars and their SNICKERS Bites brand,” said Steve Lauletta, president, Chip Ganassi Racing Teams.  “We think they are a perfect brand fit for a young future star like Kyle Larson.”

Only 21, Larson has already found success on the track, securing the 2012 NASCAR K&N Pro Series East Championship, as well as the corresponding series Rookie of the Year award. Over the past season in the NNS, Larson has logged 14 Top-10s, which includes two second place finishes behind the wheel of the No. 32 Turner Scott Motorsports Chevrolet Camaro in just 24 races. He has also notched a win and a second place finish in just two races in the NASCAR Camping World Truck Series driving the No. 30 Turner Scott Motorsports Chevrolet Silverado in 2013. A Japanese-American, Larson is also a graduate of the NASCAR Drive for Diversity program. Larson currently sits seventh in the NNS standings.

“I’m very excited at the opportunity to run the SNICKERS Bites Chevy Camaro in both Richmond and Chicago,” said Larson. “It is always great to run with such an iconic brand on your car and the SNICKERS brand is huge.  I can’t wait to get behind the wheel.”


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