Energy And Beer Categories Show Solid Sales

MoneystacksThe energy category posts 7.4% growth in dollar sales.

A Wells Fargo Securities report noted that carbonated soft drink (CSD) sales excluding energy drinks, at c-store have softened, while the energy and beer categories posted positive results.

Total CSD (excluding energy) dollar sales in the U.S. C-store channel increased 1.3% (versus +2.0% last month) during the four-week period ending Aug. 3, 2013, driven by equivalent unit volume declines of 2.4% and average equivalent price growth of 3.8%, according to Nielsen data.

Meanwhile, the energy category is continues its upward trajectory, posting 7.4% dollar sales growth in the recent period (vs. +5.7% last two months and +14.4% in PY), as eq. unit sales grew 8.1% with 0.6% price declines, also according to Nielsen.

Beer dollar sales in the U.S. c-store channel were up 1.9% (vs. an average of -0.6% for prior six months) during the recent Nielsen period.





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