Meridian Celebrates 20th Anniversary of Focus on Competitive Advantage

Meridian“Quality Questions—Remarkable Results,” is this year’s conference theme.  

On Oct. 23-24, 2013  Meridian Associates Inc. will celebrate the 20th Anniversary of its  “Focus on Competitive Advantage” conference, to be held at the Westin La Paloma Resort in Tucson, Ariz. 

This successful event has spanned two decades and is dedicated to owners, CEOs, CFOs and executive team members who are focused on driving excellence and profit into their organizations.

“Quality Questions—Remarkable Results” is the theme at this year’s event. Meridian’s vast experience has proven that great leadership starts with great questions, and great questions yield remarkable results. The event will not only provide enormous networking and interactive learning opportunities for those in the petro industry, participants will also hear from the world-class speakers.

Betsi Bixby, president of Meridian, will open the speaker line-up at Focus on Competitive Advantage. Bixby has been applying her extensive financial knowledge and experience to the petroleum industry for over 20 years. Through her quarterly Money Matters column published by the Petroleum Marketers Association of America (PMAA), and her Website, Bixby has become the most widely read expert in the Petroleum industry.

Curt Coffman, author of “First Break all the Rules,” now in its 47th printing, translated into over 30 languages having appeared on the bestseller lists of The New York Times, The Wall Street Journal, BusinessWeek and USA Today, will be presenting from his soon to be released book “Culture Eats Strategy for Lunch.” With over 30 years in the science of high performance cultures, including 22 years at The Gallup Organization where he was the Global Practice Leader for employee and customer engagement consulting, and now his own consulting company crossing multiple continents, Coffman’s suggestions are proven and practical.   

Skip Miller, an international best-selling author, presenter and sales trainer, will reveal how over 300,000 sales people have smashed their sales quotas utilizing the practical, tactical tools he has developed.  His first book, “ProActive Sales Management”, was a runaway bestseller that quickly climbed to the top of Now in its second edition, Miller has provided training to hundreds of companies in over 35 countries.  

Kary Oberbrunner, understanding that 70% of leaders and workers disengagement costs $550 billion in lost productivity alone, will help participants begin the journey of discovering how to be “the master the art of living,” and will provide answers to what it takes for workers to stay focused and on task in his session Work, Play, Passion and Purpose. Oberbrunner’s book, “The Deeper Path”, was hailed by Mark Sanborn as the book to read if you want to make your life a masterpiece.

Dr. Gerald Swanson, award-winning Department Chair and Professor Emeritus of Economics at the University of Arizona, trusted national bank board advisor, noted author, and economist will address how world events impact buyer behavior, which in turn affects the top and bottom lines of your petroleum business.

In addition, on Oct. 25, 2013, Meridian is offering three optional workshops for participants: The first workshop will be led by New York Times Bestselling author Ron McMillan on Crucial Conversations.  The second will feature a panel of petroleum trucking logistic specialists and the third workshop, Mastering Your Financials, will be led by Bixby.

Featured speakers are made possible, in part, by the following sponsors: Firestream Worldwide, Powerline Group, IMST Corp., M3 Learning, Acquisition and Refinance Capital Inc., and Euler Hermes.

For more information on Focus on Competitive Advantage 2013 visit  To learn how Meridian can help you, please contact Meridian Associates Inc., at (817) 594-0546 or visit




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