e-Swisher Bets Big with World Series of Poker Partnership

eswisher logoThrough an exclusive two-year agreement with Caesars Interactive Entertainment, e-Swisher has been named the Official e-Cigarette of the World Series of Poker. Taking place at the Rio All-Suite Hotel & Casino in Las Vegas from May 29 to July 15, 2013, the 2013 World Series of Poker will have a record 480 poker tables spread throughout the convention center.

As the Official e-Cigarette of the World Series of Poker, e-Swisher will have on-site signage during the event, including in the VIP Player’s Lounge and outdoor smoking area; signage during the ESPN broadcast; an online presence at www.wsop.com; and social media mentions on World Series of Poker’s Twitter and Facebook Pages.

Also, the company will hold a social media contest for players and spectators to win e-Swisher playing cards and poker sets.

In addition to the live action this summer, the WSOP event will be televised on ESPN in the fall.

“Because of e-Swisher e-cigarettes, poker enthusiasts no longer have to excuse themselves from the table to have a smoke, whether at a casino, a local retail poker room or the neighbor’s weekly poker game,” explained Ed Denk, director of marketing for Swisher International. “Our partnership with World Series of Poker helps to reinforce this with amateur and professional poker players alike.”

e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International. e-Swisher ecigarettes, now available in new Soft Tip disposables, come in both disposable and rechargeable options. The ecigar is Soft Tip disposable with a sweet taste similar to the Swisher Sweets cigar. Visit www.e-swisher.com to learn more.



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