The MADE line of organic teas and lemonades is sporting a new bold organic look. In a distinct departure from the previous brand dress, the new MADE logo is a clean, classic design featuring a soft cursive font. The MADE line also expanded to include two new flavors: MADE Honey Green Tea with Ginseng and…
E-Cigarettes and the Future
As the FDA pokes around electronic tobacco devices, experts predict the products will evolve considerably in the coming years. By Lou Maiellano. While in Las Vegas last month, attending the National Association of Tobacco Outlets (NATO) conference, I attended a number of informative presentations. One of these presentations was on the “Current State of the…
Strategic Market Analysis
By John Matthews, founder and president of Gray Cat Enterprises Inc. Last week, I sat through a meeting with one of my clients where we discussed the infamous question of ”who are we?” that faces every retailer. As retailers grow – both in store count and in product diversity – the ongoing challenge is to keep…
HELP! I Have To Deliver A Presentation!
By John Matthews, founder and president of Gray Cat Enterprises Inc. “The human brain starts working the moment you are born and never stops until you stand up to speak in public.” — George Jessel What is it about public speaking that drives people nuts? Many studies have shown that given the choice of what registers…
Brand Positioning – The Semantic Differential
By John Matthews, founder and president of Gray Cat Enterprises Inc. One of the most interesting activities that I have been involved with regarding branding is called a Semantic Differential exercise. As discussed in an earlier blog called “Brand Positioning – A Focus On Clarity“, it is essential to provide clarity for the brand. What that…
Healthy Delicious Snacking
Introducing BareSnacks: 100% baked, never fried; and with the addition of the new product line BareFruit Apple Chips, eating fruit just got easier. BareFruit Apple Chips are a delicious snack customers can take anywhere. Harvesting exclusively USA apples, BareSnacks is committed to keeping it simple, truthful and Bare. Available in five delicious flavors: Fuji, Granny…
Factory Improvements Meet Customer Demand
Ryko Solutions Inc., North America’s largest manufacturer of car wash equipment, has made more than $3 million in factory improvements to their parts fabrication department to meet unprecedented growth. After enjoying 22% revenue growth in 2012, Ryko has continued the upswing with first quarter sales up 17% and car wash machine orders up 21% year-to-date…
Candy Cane Bars
Hershey’s is introducing Candy Cane Bars, which will be available this holiday season. Hershey’s Candy Cane Bars combine mint candy with red candy bits to deliver the classic taste of a candy cane—perfect for stockings. Hershey’s Candy Cane Bars are available in 1.55-ounce bars (suggested retail price $1), as well as 3.5-ounce bars (suggested retail…
Cigarillos Trial Offer
Swedish Match has announced that Game is launching of a new trial offer of two for 99-cent cigarillos. This limited time offer will give consumers the opportunity to purchase two Game natural leaf cigarillos packaged in the resealable FoilFresh pouch. This launch will also include the debut of Game Red Cigarillos. Game Red has a…
Tedeschi Completes Four Store Remodels
Convenience stores in Wareham, Revere, Lynn and Brighton, Mass. get facelifts. With new ceramic tile floors, modern lighting, fresh cases and more, four more Tedeschi Food Shops stores have been recently renovated in Wareham, Revere, Lynn and Brighton, Mass. The newly upgraded stores now feature an extensive selection of fresh salads, unique sandwiches, hearty subs,…