Cake Batter Milkshake

frealf’real foods, maker of classic milkshakes, real-fruit smoothies and gourmet frozen coffees, is celebrating its 10 year birthday by bringing back its popular Cake Batter Milkshake.  This best-selling Limited Edition flavor brings back childhood memories of cake batter straight from the bowl, in a rich, creamy milkshake.  It is now available through Labor Day in nearly all 10,000 of f’real’s Blending Bars at f’real’s retail partner locations across the US. The Cake Batter Milkshake was test marketed in convenience stores in the summer of 2012 with key f’real retail partners.  The flavor exceeded all expectations and grew the frozen blended beverage category twenty-four percent throughout one large f’real partner’s stores.  Cake Batter Milkshakes were so popular that they were the top-selling new item of all convenience store new products in the second quarter of 2012 on a per store selling basis, outselling even very popular new offerings from Bud Light and Gatorade, according to IRI data.

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