JackLinksStarting 2013 in a big way, Jack Link’s introduces the all-new SQUATCH brand, a bold snack stick line geared towards teens and young adults. A snack with a unique, spicy flavor and premium, category-leading Jack Link’s quality, SQUATCH is as bold as it gets. The brand’s personality and design aligns the product with elements consumers recognize and love about Jack Link’s but with an edgy, new twist.  With its fierce name, eye-catching packaging and graphics, and memorable icon, SQUATCH instantly stands out at retail locations. While developing the brand, Jack Link’s drew inspiration directly from SQUATCH’s target consumer—members of the Millennial generation. SQUATCH Sticks are available in one-ounce packages and come in Original and Hot flavors. Suggested retail price of $1.29.

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