7-Eleven Gives Away Free MiO

Customers get a chance to try MiO liquid water enhancer for free.

7-Eleven Inc. gave away a free bottles of MiO Energy Black Cherry Liquid Water Enhancer last week, a fitting promotion for the largest retailer of single-serve bottled water.

The free 1.08-ounce full-sized bottle of MiO Energy Black Cherry (regularly priced at $3.99) was available at participating 7-Eleven stores from midnight to 11:59 p.m. Tuesday, April 23, with no purchase required to customers 18 and older.

“Our customers love coupons and freebies, and they are giving us lots of great feedback and suggestions on our offers,” said Nancy Smith, 7-Eleven vice president of marketing. “We’re always looking to deliver on our guests’ wants and have partnered with MiO for this free offer as a result. People should check back often, both in-store and on the 7-Eleven app because you never know when one of these special offers might pop up.”

MiO Energy Black Cherry is a liquid water enhancer that contains 60mg. of caffeine per serving. The recommended serving size is one squeeze (about half a teaspoon) of MiO Energy Black Cherry into eight ounces of water or two squeezes for a 16-ounce bottle of water. Each eight-ounce serving of MiO-enhanced water contains caffeine equivalent to a six-ounce cup of regular coffee.

In 2008, water surpassed soft drinks as the number-one beverage of choice in the U.S., according to Beverage Digest—an average of 44 gallons of soda compared to 58 gallons of water a year. While the water total includes bottled, tap, sparkling and enhanced waters, some beverage industry analysts think bottled water alone could overtake soft drinks soon. Bottled water has experienced year-over-year sales increases for more than 20 years.




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