E-Z Mart Improves Social and Mobile Marketing

OpenStore by GasBuddy helps E-Z Mart launch new Website.

E-Z Mart Stores, with 300 locations in Texas, Oklahoma, Louisiana and Arkansas, has launched a new Website, effective March 1, 2013, after partnering with OpenStore by GasBuddy last year.

The new site is fully integrated with a mobile app to create a complete experience for the users. The app and website will allow customers to access updated gas prices, locations, in-store promotions, and more. Customers will be able to send feedback from their mobile phone, review job postings, and receive time-sensitive electronic mobile coupons.

“We are excited about the partnership with OpenStore to reach our customers as they seek alternative ways to shop. The ability to connect with them while on the move with Deal Alerts and In-Store Promotions gives E-Z Mart a way to interact with our customers as never before.” said Bubba Kirkland, senior vice president of  merchandising/foodservice at E-Z Mart.

“OpenStore as a vendor was extremely professional and easy to work with. It’s exciting to me to see E-Z Mart enter into the mobile marketing and social media arena with the robust solution provided. There are numerous technological advantages, and at the same time we are increasing customer loyalty and sales. It’s a true Win-Win situation,” added Tom Withem, information resources manager at E-Z Mart.

“We are very excited to be partnering with E-Z Mart and look forward to possibilities that our new digital marketing strategies will provide,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “Connecting our clients to their customers is important to us.”

Additional information can be found at: www.e-zmart.com and/or by downloading the free mobile application.






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