Power Up Breakfast Sales

Mondelēz International Inc. has launched of belVita Breakfast biscuits in foodservice and vending. Made with 18-20 grams of whole grain, each individual package of four biscuits is portioned to provide nutritious and sustained energy all morning long. Each package provides three grams of fiber and is a good source of B Vitamins and Iron. The belVita product has no HFCS, hydrogenated oils, artificial flavors or sweeteners.  Overall, whole grain has proven to be a hot sales opportunity. Over the past year, 75% of Americans have made an effort to eat more foods with whole grains, according to the International Food Information Council Foundation, 2012 Food and Health Survey. More than half said they have been buying more whole grain products in the past year, according to Harris Interactive’s online survey of 1,579 U.S. consumers, taken between Nov. 19, 2010 and Dec. 1, 2010. belVita is available in Golden Oat and Blueberry flavors. Each box is packed in eight boxes of eight packs, with each pack containing four biscuits.

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