Kocolene Selects PriceAdvantage

Now Fast Max stores can change prices more often, right from headquarters.

Kocolene Marketing has chosen PriceAdvantage SMART Fuel Pricing, a fuel price management solution, for all of its Fast Max Convenience Store locations in Indiana and Kentucky to automate their fuel pricing process.

“Adding PriceAdvantage to automate our fuel pricing process gives us the structure to change prices more often and implement prices from headquarters to the store,” said Lance Gentry, director of fuels & information technology for Kocolene. “Additionally, PriceAdvantage gives us the pricing history of our stores and competitors, as well as the ability to measure volume and margin performance, something that wasn’t easily accessible in the past.”

“We are enthused that Kocolene has chosen PriceAdvantage to automate their fuel pricing processes at their Fast Max Convenience Stores, “said Chip Stadjuhar, CEO of Skyline Products. “PriceAdvantage SMART Fuel Pricing is scalable for any size company, transforming fuel operations for our ever growing list of customers, ranging from 10 to 1,000+ stores.”

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

Kocolene, an employee owned company (ESOP,) was founded in 1938. Its business ventures include Fast Max Convenience Stores in Indiana and Kentucky, Smokers Host Discount Tobacco Stores in Indiana, Ranger Enterprises and Komac Environmental.



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