Dutch Masters Introducing Sweet Cigarillos

The iconic Dutch Master’s cigar brand is adding Sweet Cigarillo to its line-up of Natural Leaf wrapped cigarillos. Cigarillo shipments within the Dutch Masters brands are outperforming the industry and the introduction of a Sweet, a top-seller within the category, is drawing a lot of attention to this heritage brand. “The Dutch Masters brand is the leading mass market natural leaf wrapper cigar brand in the U.S.,” said senior brand manager Christine Umstead. “As trends within the cigar category shift toward smaller formats, Dutch Masters brand cigarillos continue to show gains.” The new cigar is now available in a three-cigarillo Fresh Loc foil pouch, along with popular consumer-price promotions and eye-catching point-of-sale materials sure to please the adult cigar consumer.
For Move Information From Commonwealth–Altadis Inc.


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