I-C-Expo Announces Educational Session With Paragon Solutions

Learn to see the obstacles keeping your store from achieving its full presentation and operational potential.

The Royal Buying Group (RBG) has announced the second of two available educational sessions in association with the 2013 Independent C-Store Expo (I-C-Expo), which is being held on Feb. 28, 2013 at the Chicago Marriott Burr Ridge in Burr Ridge, Ill. 

The second educational session will be Is Your Baby Ugly?, presented by Michael Lawshe of Paragon Solutions.  This session will be held at 1:35 p.m. to 2:20 p.m., prior to the I-C-Expo exhibiting tradeshow hours.  The Educational Sessions are free and open for all retailers to attend.

The second educational session, Is Your Baby Ugly?, will help retailers take a step back and look at their store’s true potential.  No one ever thinks “their baby is ugly,” in this case “baby” being one’s store that they have spent days, weeks, and even years trying to make presentable, profitable and efficient.  This session will help retailers determine what is potentially causing them from seeing the obstacles right in front of them and keeping their store from achieving its full presentation and operational potential.  Today’s retail shopper has a sea of competitors to choose from to get what they’re looking for—it is time to take a look at your “baby” and talk about why it may be, or how to keep it from becoming ugly.  Michael Lawshe will go over the new trends in convenience store design, low hanging fruit to take advantage of in order to receive immediate results, and how to improve a store’s overall profitability with creative design techniques, branding initiatives, and building customer loyalty.

Lawshe is the president and CEO of Paragon Solutions, a nationwide petroleum retail design firm based in Fort Worth, Texas.  He has 25 years of experience consulting a multitude of customers, including convenience stores, travel centers/truck stops, large chain operators, independently owned retailers, quick serve restaurants, and other specialty retailers. Lawshe’s background includes fuel distributing and retail operations, in addition to his existing consulting business founded in 1986.  He has hands on experience with site analysis and selection, market research, ground up and remodel design, foodservice design, equipment specification, cost estimating, merchandising, and branding.  His company, Paragon Solutions, is recognized as one of the leading design firms in the industry.  The company has won multiple design awards for their cutting edge designs and has helped scores of customers maximize their sales potential and returns in investment.

Royal Buying Group Inc., headquartered in Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of Convenience Stores, Petroleum Locations, College Book Stores, Truckstops/Travel Plaza Centers, Auto Repair facilities, Drug Stores, Tobacco Outlets and Liquor Stores. 



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