Domino Food and Fuel Teams With PeopleMatter for Online Applications

Domino Food and Fuel Inc. (, a subsidiary of Clinton, Okla.-based Elmer Smith Oil Co., and PeopleMatter, a comprehensive human resources platform designed specifically for the service industry, announced a collaboration to automate HR processes using PeopleMatter HIRE.

With 14 locations, the Oklahoma-based convenience store chain is happily throwing away all paper applications to embrace the new HR software. “Employees literally cheered when they heard the news,” said Amy Smith, vice president of Domino Food and Fuel.

Until the recent implementation of HIRE, Domino Food and Fuel used paper applications and an internal online system to manage onboarding. With a home grown system in place, the company wasn’t necessarily looking for a new program to replace their entire hiring process. However, fellow C-store innovators resoundingly recommended the PeopleMatter platform.

“One of the reasons we looked at PeopleMatter was the great references we kept getting,” said Smith said. “PeopleMatter clients we knew kept saying, ‘Why aren’t you on there; we told you to get it.’”

One of the biggest benefits for multi-unit companies is the oversight provided by using one Platform to manage processes at every location. HIRE helps the company manage online applications with tools like pre-screening assessments, I-9 verification, background checks and tax credit screenings. Automated onboarding and offboarding are easily integrated and managed from one place.

Hiring managers at the company’s locations needed the ability to share applications. Five of the company locations are within 20 miles of each other. With HIRE in place, the corporate office can easily turn on application viewing between units in close proximity.

“Our stores have different dynamics; some have more truck drivers as customers while other locations have become more like a neighborhood store with regulars who stop in for coffee and the latest news. Each applicant brings their own strengths. People can be the right fit for different locations,” shared Smith. “We can use the pre-screening assessments, filtering capabilities and ability to review all applications at the corporate level to staff each location with candidates who are the best fit. Our store managers are really loving it.”

HIRE’s employee assessment software helps clients, like Domino Food and Fuel, make the best hiring decision. Assessment questions flow directly into the online application, allowing candidates to finish within minutes without leaving the system. Hiring managers see results instantly in a condensed, color-coded report that automatically links to candidate profiles.

In-depth breakdowns of candidate strengths and weakness help managers place applicants in roles where they can best succeed.

“The PeopleMatter Platform is specifically designed to meet the unique HR software needs of the service industry and clients like Domino Food and Fuel,” said Nate DaPore, PeopleMatter President and CEO. “Our platform makes it easier and faster than ever to build a great team that provides an exceptional customer experience.”

Founded by Elmer Smith in 1955, Elmer Smith Oil Co. distributes fuel and operates convenience stores in three states.

PeopleMatter provides a comprehensive talent management solution that helps employers identify, develop and engage dependable talent to provide exemplary customer service. PeopleMatter’s platform of HR tools handles hiring, scheduling, learning, recognition and performance management. Visit them on the Web at



  1. Lea Miachel Shepard says:

    how do I apply for a job in Clinton okla

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