Better For You Chips

General Mills Convenience is bringing the No. 1 tortilla chip in the natural channel  to convenience stores with the introduction of Food Should Taste Good tortilla chips in three popular flavors, including Multigrain, Sweet Potato and Jalapeno. Specially formatted for convenience stores, each pegged, 1.5-ounce bag of Food Should Taste Good chips has a suggested retail price of $1.29. Better-for-you chips is a growing category, up 36%  in dollar sales from one year ago, according to IRI AllScan c-store data for the latest 24 weeks ended April 15, 2012. Each variety of Food Should Taste Good contains no MSG, and is certified gluten-free, vegan and kosher.

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