Diet Coke Gets Makeover

This fall, Diet Coke is re-introducing its stylish cropped logo design for its aluminum can just in time for fashion week, and launching a new, refreshed ad campaign. The campaign is the latest evolution of Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold look on the Diet Coke can, a series of new print and out-of-home ads, as well as a new, limited-edition T-shirt available in Target stores this fall. The refreshed packaging design was created by San Francisco-based design agency Turner Duckworth, and features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop. The can design first debuted as a seasonal design last fall and is being brought back by popular demand and positive feedback from consumers. For More Information From The Coca-Cola Co.


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