WilcoHess Partners With OpenStore by GasBuddy

“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson.

Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by reaching the consumer on a different level.

Dedicated to providing excellence in customer service and competitive prices, WilcoHess leverages its high quality products and low prices in conjunction with its “neighborhood-store” feel.

Partnering with OpenStore by GasBuddy, WilcoHess’ release of its new Website, www.WilcoHess.com, which features individual store profiles, a CEO blog and a newly designed store locator, has given way to the launch of a new app: ‘WilcoHess On The Go.’

This new initiative will afford customers digital in-store deals and coupons capable of being scanned at point of sale, real-time gas prices, a store locator for on the go, attractive social media promotions, a whimsical Spin & Win game and will play host to several non-traditional promotions and sweepstakes.

The notion of continually responding to the ever-changing needs of the industry and exceeding customer’s expectations is no easy task, but WilcoHess and OpenStore are leading the way with their commitment to succeed. WilcoHess’ strategy, partnered with its brand initiatives, provides unparalleled opportunities in the industry’s non-traditional marketing space. Being committed to providing the best technologies to its customers, OpenStore is WilcoHess’ platform of choice. Hess Corp. also used OpenStore for its Hess Express mobile app and redesigned Website, HessExpress.com. WilcoHess and Hess Corp. worked together to provide platforms with similar functionality for ease of use by Hess and WilcoHess customers in the same markets.

“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level, as well as offer more personalized deals and ultimately build brand loyalty,” said Larry Lytle, vice president of marketing for WilcoHess, a growing chain of 388 stores. “Our industry is changing and we are committed to being on the leading edge of emerging technologies and strategies that will allow us to adapt to the shift that is reshaping the fabric of the American society and subsequently, our customer. It falls in line with a new direction for our company; a direction where we will focus on building customer relationships in a new way and communicate with them on a more personal level. Essentially, with the results of our non-traditional strategies and features of our new mobile app, we’re putting ‘convenience’ back in ‘convenience stores’ and ‘travel’ back in ‘travel plazas’ – proving we’ve never lost sight of what the business is really about.”

“Rapid advances in social media empower c-stores and customers alike,” added Jason Toews, CEO and co-founder of OpenStore. “This trend is quickly accelerating and truly ensuring that customers engage with c-stores to produce innovative and attractive marketing and loyalty offers in addition to reliable messages and brand experience. Expansion into the world of mobile apps is fun and exceptionally rewarding for both WilcoHess and their loyal customers.”

“OpenStore provides the tools for WilcoHess to increase sales, drive customer loyalty, and leverage them to a new level of success,” Toews noted. “We are thrilled to have WilcoHess join their unique ideas with OpenStore’s award winning tools.”





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