The Original Slushie Co. to be Mapco’s frozen un-carbonated beverage provider, starting in summer 2012.
This summer, Mapco Express Inc. is set to carry The Original Slushie Co. frozen un-carbonated beverage (FUB) product through Sunny Sky Products, a manufacturer and distributor of specialty-dispensed beverages.
In a collaborative venture with Mapco, the new partnership entails the conversion of 450 powder auto-fill units from a competing brand to liquid pour-over units from Original Slushie Co. The conversion is estimated to occur over a 6-8 week period. Mapco Express Inc. operates approximately 375 retail locations in the southeast covering seven states.
“We are excited by the opportunity to partner with Mapco and provide premium quality products that will reinvigorate sales for an important c-store category,” said W. Ashley Edens, CEO of Sunny Sky Products. “Sunny Sky’s mission is to have our entire family of beverage brands consumed and enjoyed at any time, any place and any location. Mapco embracing our Original Slushie Co. FUB program reaffirms our mission and propels forward our ever-evolving national presence by adding about 375 locations where thousands of customers will enjoy a flavorful, refreshing Slushie.”
When asked about the new venture with Sunny Sky, Mapco executives stated, “We are committed to providing our customers with great new products and are proud to serve Sunny Sky products in our stores.”
Sunny Sky Products is a full service beverage manufacturer headquartered in Houston, Texas.