Customers get a choice of a free Billboard MP3 download or a Redbox movie night with each 44-ounce fountain drink.
As summer heats up, Valero Retail Holdings Inc. Corner Store locations are giving a gift of FREE music or FREE movie nights with every 44-ounce fountain drink purchase.
Corner Stores are ready to give away more than three million code numbers that enable consumers to make their choice of music or movies. The music choice gives the consumer a FREE MP3 music download from Billboard and the movie choice gives the consumer a FREE one-night DVD rental from Redbox. Three powerful brands—Corner Store, Billboard and Redbox—have come together to make entertainment FREE for the summer by purchasing a 44-ounce fountain drink.
“The promotion is simple: Go to Corner Store and buy a 44-ounce fountain drink, pull off the tab, go to www.CornerStore4U.com and click on the promotion, then enter the unique code found on your 44-ounce fountain cup,” stated Hal Adams, vice president-retail merchandising at Valero. “We are building on the success of giving music away last year by adding the choice of music or movies. I think the hardest part will be deciding which one you want—a music download or a movie night—but that is part of the fun as consumers can come back all summer long while supplies last. Your choice is our treat!”
In addition to Billboard and Redbox, Corner Stores partnered with Creative Link Studio Inc. to power the offer through unique codes, which were placed on all 44-ounce promotional fountain cups. This limited-time promotion will last until Aug. 30, 2012 or until all the promotional cups are gone.
Valero Energy Corp., operates 6,800 retail and branded wholesale outlets under the banners Valero, Diamond Shamrock, Shamrock and Beacon brands in the U.S. and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland.