Sweet Rewards Line

General Mills Convenience adds variety to its line of Betty Crocker Sweet Rewards bars with the new bites and cookie bars. Betty Crocker Sweet Rewards Bites are mini cake bites that can be sold with a suggested retail price of $1.59. The Sweet Rewards Cookie Bars are soft cookies that can be sold for about $1.39. Retailers have the opportunity to increase their baking category sales with these two new offers from Betty Crocker. Both the bites and the cookie bars are convenient, sweet snacks from a trusted brand name. General Mills is known to drive category growth with its new products.

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