Ignite Wellness Sales

Prestige Imports LLC is launching Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications Inc., the publisher of Penthouse magazine. Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7% over the last 52 weeks in North America, to roughly a $20 billion category.  The Penthouse libido shots are scheduled to be available nation-wide beginning in July 2012.
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