Hot New Look

HOT TAMALES cinnamon-charged candy is heating things up this spring with a new look, unveiling new package graphics for the brand that consumers have loved for over 50 years.

The new package graphics feature a more modern, fiercer design. While still maintaining its traditional fireball, the bold new flames highlight the heat within. The new red background is a darker red, accentuating the new flames in a bright red.  Completing the hipper packaging, the varied colors in the word “FIERCE” show the rising heat sensation of the candy. These new graphics are available nationally on all HOT TAMALES Cinnamon packages, including the popular: large theater box (8.3 ounce), large peg bag (8.3 ounce), small theater box (five ounce), count goods bag (1.8 ounce.), and 25 cents change maker (.78 ounce).

In addition to new graphics the brand has also recently introduced new HOT TAMALES 3 ALARM with three levels of cinnamon heat.  Along with the introduction of the of the new candy, the HOT TAMALES 3 ALARM Report on “What’s HOT with College Students” asked college students between the ages of 18-24 a wide range of questions on HOT current topics. The sizzling hot responses are an interesting peek at American culture through the eyes of America’s College Students.  The report can be  found at

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