CEFCO Convenience Stores Finds Scalability With PriceAdvantage

Recently acquired Taylor Food Mart stores using fuel pricing solution.

CEFCO Convenience Stores has expanded its partnership chain wide with the addition of the recently acquired Taylor Food Mart stores.

The new sites were acquired in January of this year, all of which are now fully implemented with PriceAdvantage, a fuel price management solution.

“As we continue to grow, it’s imperative that our fuel pricing tool handle the scalability of our company and more importantly be a process for centralized and harmonized fuel pricing,” said Brett Giesick, chief retail officer of CEFCO Convenience Stores.  “We have found PriceAdvantage to be an important tool to help us maintain consistency of our pricing strategy throughout our network.”

In 2011 CEFCO also purchased 71 retail sites in Louisiana, Mississippi and Arkansas. These sites are also up and running with PriceAdvantage.

“CEFCO has grown rapidly in just the past year and we’re thrilled that PriceAdvantage has been the fuel pricing solution to see them through this exciting time,” said Aaron McHugh, head of the PriceAdvantage division.

PriceAdvantage is a highly specialized retail fuel pricing solution for the Convenience Store industry, designed to increase the efficiency and effectiveness of a retailer’s pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from the centralized headquarters location with one click makes the solution unique in the industry. 

Temple, Texas-based CEFCO Convenience Stores operates 257 stores in Alabama, Arkansas, Louisiana, Mississippi and Texas.


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