The KRAFT YES Pack, an innovative dressings package introduced in January 2012 by Kraft Foodservice, is designed to deliver maximum yield with greater ease. Made from flexible yet durable plastic, the YES Pack allows operators to easily squeeze out up to 99% of the dressing inside without creating any inconvenient mess for the user. The…
Visibly Fresh
Inline Plastics Corp. has introduced a new line of upscale containers specifically designed to meet the needs of the foodservice industry. The new Visibly Fresh product line consists of rigid, crystal clear plastic containers that represent the ideal combination of value and quality. The upscale design and minimal ribbing of the Visibly Fresh line promotes…
Fresh Brewed Tea
SunBrew Iced Tea is a brand new line of drinks for 2012 featuring an old-fashioned, fresh-brewed tea in a recipe reminiscent of the summertime favorite, brewed in the sun on a kitchen window. SunBrew is “Home Brewed Taste, Ready-to-Drink Convenience.” SunBrew Iced Tea is available this spring nationwide in three varieties: Unsweetened, Lightly Sweetened (with…
Disposable E-Cigarettes
Size Matters! Smoker Friendly International is proud to announce the birth of their new disposable e-cigarette: Spirit 2. Made in the USA and using the same e-liquid used in the rechargeable version, the Spirit 2 is the most authentic e-cig ever produced. The e-cigarette is sized as a traditional cigarette and only .3 ounces (66%…
Raising the Bar on Breakfast Sales
The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores. These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor…
Healthy Trends Extending to the Cold Vault
New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &…
KelloggsConvenience.com Wins Website Award
The winning site launched in 2011 to market Kellogg brands to the c-store industry. Miron Communications won the best food industry Web site award from the Web Marketing Association on behalf of agency client, Kellogg Company, during the Association’s 10th annual Internet Advertising Competition Awards. The winning Web site, KelloggsConvenience.com, was launched in 2011 to…
Food Lion Launches New Brand Strategy
Lower prices, fresh produce and an enhanced shopping experience to greet customers in 268 Food Lion stores. Food Lion has launched a new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and…
Thorntons Enhances Coffee Lineup
Introduces proprietary coffee blends, while phasing out Dunkin’ Donuts brand affiliation. Thorntons Inc. is expanding and enhancing its proprietary coffee brand, Thorntons Premium Blend Coffees in Louisville, Ky. and southern Indiana. The official rollout date for the 33 Kentucky locations that currently serve the Dunkin’ Donuts brand coffee, is set to commence Monday, April 2…
Starbucks Customers Petition for Bug-Free Drinks
In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to…