Warm Up Coffee Sales with Folgers

Coffee continues to be a top beverage choice with 60% of consumers saying they routinely drink regular hot coffee, according to Mintel’s “Coffee & Tea, 2011” report. A recent Smucker Foodservice coffee survey found, when drinking coffee away from home, eight in 10 consumers think it’s important that an establishment serves a brand that they like. Folgers makes it easy to create a daily coffee sanctuary at your convenience store by offering total turnkey coffee programs. Convenience stores tend to be a coffee destination with 86% of convenience store coffee purchases being planned, according to NPD’s Convenience Store Monitor, 2011. What’s more, consumers of coffee and other dispensed beverages are high frequency buyers who represent 68% more visits than the average convenience store customer. By serving branded Folgers coffee versus unbranded coffee, customers are more likely to evaluate the establishment better overall and return. Available in a variety of roasts and blends packed to make brewing large quantities of coffee convenient.
For More Information From The J. M. Smucker Co.



  1. Coffee is great, I drink about 6 cups a day.

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