7-Eleven Samples MiO ENERGY

Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit.

Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. 

Friedlander, self-proclaimed beverage expert and newest fan of MiO ENERGY, mingled with locals and served up MiO ENERGY and laughs.

In light of the recent energy crisis, Friedlander addressed a key issue in his presidential platform, the nation’s growing energy dependence, by distributing MiO ENERGY to the masses.  For every 15,000 Foursquare check-ins to U.S. 7-Eleven stores after the event, fans can unlock a YouTube video of the intercepts, as well as a special coupon for MiO ENERGY on the MiO Facebook page.

“Energy is a major issue facing our nation. I need to let Americans know where I stand on this vital issue. Nobody cares more about the USA than me,” said Friedlander. “What better way to do that than to hang out at 7-Eleven and talk with real people and throw my support to MiO ENERGY.  And I know what I’m talking about.  I have two Ph.D.’s in Energy and three Ph.D.’s in beverages. I’ve dedicated my entire life to studying energy drinks.”

Building upon the successful launch of MiO last year, MiO ENERGY, a brand new plank in the brand’s platform, is a portable liquid water enhancer with an added energy benefit. With 60 milligrams of caffeine per eight fluid ounce serving –about the same amount as a six-ounce cup of coffee– each MiO ENERGY bottle offers multiple servings right in the palm of your hand.

“MiO ENERGY is not your typical energy drink, so for the launch we teamed up with the most unconventional presidential hopeful to ever throw his hat into the ring,” said Sam Garfinkel, senior associate brand manager of MiO. “Between Judah’s trademark trucker hats and his slight unpredictability, we can’t wait to see what he has in store for 7-Eleven customers!”

MiO ENERGY flavors Black Cherry and Green Thunder are now available conveniently next to the register at 7-Eleven stores and at other major grocery outlets nationwide.





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