Parker’s Launches New Smartphone App

Customers offered special promotions, instant fuel pricing information using their iPhone, iPad, BlackBerry or Android platform.

The Parker Cos., based in Savannah, Ga., has released a free app for iPhone, iPad, BlackBerry and Android users. The user-friendly app provides customers with a full-range of interactive services.

This free mobile app offers a convenient Parker’s store locator by store proximity, zip code or city for all of the company’s stores throughout southeast Georgia and South Carolina.

Users can easily navigate to their desired store with convenient turn-by-turn directions provided by Google Maps. The store locator function also includes current fuel prices, special promotions, store features, photos, store address, hours of operation and direct access to individual store customer feedback forms.

“At Parker’s, we believe an informed consumer is an empowered consumer,” said Greg Parker, president and CEO of The Parker Companies. “By developing this new app, we’re putting information right in the palm of our customers’ hands in real time. This app serves as an extension of the Parker’s experience and gives users 24/7 access to the Parker’s brand.”

The new app also includes push notifications for special in-store promotions, giveaways and deal alerts. The Parker’s app is currently available for free download from the iTunes App Store, BlackBerry App World or Android Market.



  1. What other regional or local C-Store chains have invested in App development or other types of electronic interaction with customers using smart phones?

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