blu Cigs Arrive in Canada’s Couche-Tard Stores

“We are interested in products that are on the cutting edge,” says Jean-Marie Bourque, Couche-Tard category manager. 

On the heels of an impressive 2011 retail expansion, blu Cigs has started 2012 by boosting the number of U.S. retail locations carrying blu to nearly 20,000.

Now, the e-cigarette company is celebrating another milestone—expansion into the Canadian market—via a new partnership with Canadian convenience store giant, Couche-Tard. 

The first Canadian retail location to carry blu Cigs, Couche-Tard will sell blu in over 500 stores across Quebec, with plans to roll out the popular line in its other banner stores across Canada later in 2012.

Couche-Tard will sell blu’s zero-nicotine popular disposables—a convenient, budget-friendly alternative to traditional cigarettes, with one disposable equaling approximately 20-30 cigarettes.  The blu brand is still available in big box retailers, major drugstore chains, and bars across the U.S., as well as online at

Since its launch nearly three years ago, blu’s technologically advanced products and quality control—as the only e-cig company whose juice is 100% made in the USA—  have continued to attract a consistent and enthusiastic customer base to its Website and to its brick-and-mortar retail base.

“blu offers an excellent alternative to smoking, especially with its nicotine free products,” said John Stefano, international sales executive for blu Cigs. “This offers retailers an opportunity to replace dwindling tobacco sales—a benefit that is not only in the public’s interest but also a plus for the bottom line.”

“Couche-Tard is always looking for products that meet the demand and expectation of our customers. Moreover, as market leader, we are interested in products that are on the cutting edge,” said Jean-Marie Bourque, Couche-Tard category manager. “blu Cigs does just that, which is why we’re looking forward to introducing them to our customers.”

“It is in large part thanks to our loyal customers that we have been able to continue our current trajectory and expand in markets across the U.S. and now, Canada,” sad Jason Healy, blu Cigs. “This latest alliance with Couche-Tard further demonstrates our ability to move product off the shelves and reinforces the quality of the retailers we choose.”



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