Murphy Oil USA Names Pointsmith Supplier Partner of the Year

Pointsmith receives honor for third straight year after being selected based on a company-wide survey.

From left: Mark Smith-(Pointmsith), Kyle Williams and Amber Lucas (Murphy-Oil)

Murphy Oil USA has named Pointsmith, an at-store point-of-purchase management company, as its Supplier Partner of the Year for the third consecutive year.

The award was presented at Murphy Oil’s annual National Managers meeting Jan. 23, 2012, in Orlando, Fla. Approximately 100 companies currently comprise Murphy Oil’s supplier roster, with only five vendors selected each year to receive the prestigious award. Pointsmith was selected based on a company-wide survey citing overwhelming support of Pointsmith’s excellence in work performance, customer service, support of corporate growth goals, and depth of understanding of the convenience fuel industry.

“We are delighted to receive this award for the third time,” said Mark Smith, Pointsmith’s account Eexecutive to the Murphy Oil USA account. “We are committed to supporting Murphy’s long-term marketing objectives through the development of creative, high-impact at-store marketing programs that promotes growth throughout Murphy’s retail store network.”

Pointsmith currently manages the creative design, planogram development, point-of-purchase production, fulfillment, and field level customer support for each of Murphy Oil’s 1,128 store locations. In addition, Pointsmith’s proprietary database technology manages store profiles and promotional rules for Murphy Oil to ensure that each location receives a custom sign kit for every promotion.





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