Heartland Installs 10,000th SmartLink Network

Martin Eagle Oil Co. adds secure network solution.

Heartland Payment Systems, a payments processor, has installed its 10,000th SmartLink network site in less than 18 months. The 10,000th installation took place at Martin Eagle Oil Co.’s newest location in Mesquite, Texas.

A Texas-based, multi-branded marketer of fuel products, Martin Eagle Oil Co. was the first petroleum retailer to deploy SmartLink and currently has SmartLink at most of its Texas locations.

SmartLink is a secure managed network service, with PCI-compliant network security, that effectively supports transaction data and back-office systems, allowing petroleum and convenience store operators to spend less time managing their networks and more time focusing on their business. SmartLink’s merchant gateway provides operators with monitored VPN communications for automatic tank gauges, in-store environmental control systems, back-office systems, digital signs, email and Internet access. It also provides a distributed and segmented SSL network to support transactions generated by point-of-sale, money order, check cashing, ATM and fleet card terminals.

“From the very beginning, SmartLink’s benefits have been advantageous to Martin Eagle Oil Co. and Heartland has found new ways to expand the service, adding refrigeration temperature monitoring and alarms to protect our expensive food assets,” said Bill Meek, director of information services at Martin Eagle Oil Co., which supplies fuel products to hundreds of locations in Texas and Oklahoma, while also operating convenience stores under the Quick Track brand in Texas. “SmartLink has enabled us to provide our dealer locations with additional value-added operational services, such as new high-speed payment options. It was a great decision to deploy SmartLink and we’re not surprised Heartland has installed 10,000 SmartLink sites in less than eighteen months.”

“Also used by CITGO Petroleum Corp. and Marathon Petroleum Corp. LP, SmartLink provides solutions for many common industry challenges such as consolidating multiple dial lines into one high speed connection, increasing DVR security monitoring controls, and providing faster transactions with add-on capabilities for tank gauge and environmental monitoring,” said Alan Levine, Heartland’s director of sales, SmartLink. “Because it’s available in several versions and can accommodate single and multi-store environments, all operators can benefit from SmartLink.”

Heartland is one of the largest payments processors in the convenience store and petroleum industry, with more than 49,000 convenience stores using Heartland’s comprehensive suite of products and services, including secure card processing, gift marketing, prepaid services, payroll services and more.



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