Kellogg Launches Website

Website tools to help convenience retailers maximize sales potential.

The Kellogg’s Convenience Team has launched a redesigned Website,, a comprehensive and interactive tool for convenience store owners.

“Our goal has always been to provide a high level of personal service for our customers every day,” said Kimberly Belson, spokesperson for Kellogg’s Convenience Team. “We’ve brought that same level of commitment to our new Website, engineered to be an interactive resource for retailers available 24 hours a day, seven days a week.”

The Kellogg’s Convenience Website has the needs of retailers in mind. It utilizes current Web technologies for navigation, features highly organized content, and includes innovative communication functionalities.

A highlight of the site is Grow My Store, an insightful tool for registered retailers. It grants users exclusive access to planograms, profit calculators, merchandising solutions, research and trends, and promotional support tools. With more than 146,000 c-stores across the country, such information is critical to retailers, helping them understand competitors and maximize their potential.

At retailers can also find:

· A vibrant and seamless view of the entire Kellogg product line available for the

convenience channel.

· Up-to-the-second news on product announcements and innovative promotions.

· Tools and tips to build business.

· Full-color printable images for marketing programs.

“We’re excited that our new site will help retailers build their business with our trusted brands,” added Belson.



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