MSA Appoints Herleman as VP of IT Strategy and Innovation

Management Science Associates, Inc., the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries, has appointment Karl E. Herleman as vice president of information technology strategy and innovation for its Information Management Solutions (IMS) Division, which is focused on consumer goods and services.

Herleman previously worked as CIO and Vice Provost of Information Technology at Miami Dade College. Prior to that, Herleman served as Group VP and Chief Enterprise Architect and Group VP of the Strategic Technology Group with Gartner, Inc. Herleman also holds several distinguished leadership positions in prominent technology associations and societies.

“MSA has sustained success, growth and market leadership for nearly a half-century by anticipating industry needs and developing standard-setting information technology solutions,” said IMS Managing Director Suzy Silliman. “With the accelerated advancement of technology, accompanied by constant change in the consumer goods marketplace, aligning IT strategy and innovation with business strategy and vision is imperative to maintaining MSA’s leadership in the industry. Karl is a forward thinking, intuitive business strategist who has a wide and deep portfolio of technology expertise – a perfect mix of skills and experience to lead this charge. We are excited and proud to add Karl to our executive team.”

Leveraging various data types, including manufacturer and distributor shipments, store-call files, syndicated sources and scanner, IMS’ solutions today support activities related primarily to master-data management, product performance measurement and optimization, retail execution and business intelligence.

“MSA is an impressive company for many reasons, not the least of which is the longevity of its client relationships, which is the result of continuous innovation,” Herleman said. “I am excited to add my experience and perspective to this legacy and to help deliver the next generation of solutions for industry market leaders.”

Management Science Associates, Inc. (MSA) engineers and commercializes information-based models, processes and systems for industry and government. Since its incorporation in 1963, MSA has partnered with customers to identify areas where innovative uses of data can foster growth or drive efficiency. Combining its expertise with the tools of information management, analytics, data management, and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work.

With 850 professionals, MSA provides solutions for over 300 clients, including some of the largest U.S. and foreign corporations and institutions. Headquartered in Pittsburgh, MSA also has offices in New York; Atlanta; High Point, NC; Las Vegas; Cardiff, UK; Shanghai, China and Kuala Lumpur, Malaysia.


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