Parker’s Adds PriceAdvantage

Retailer finds new way to manage fuel pricing process.

Parker’s Convenience Stores has successfully completed its rollout of PriceAdvantage Enterprise. This innovative software offering from Skyline allows companies like Parker’s to automate and streamline the process of changing fuel prices at their stores.

“We are always looking for innovative solutions to increase our efficiencies in the store, allowing our store employees to focus on customers and enhancing their shopping experience,” said Greg Parker, president and CEO of The Parker Cos, which operates more than 26 stores in Bluffton, South Carolina and the Southeast region of Georgia. “PriceAdvantage Enterprise does exactly that by giving us control over fuel pricing from headquarters, or from the field, streamlining our overall fuel pricing process, helping to maximize profits and grow our business.”

“We couldn’t be happier that the convenience store “Innovator of the Year” for the southeast region, Greg Parker, has chosen PriceAdvantage for his stores,” said Aaron McHugh, head of PriceAdvantage division.

Greg Parker was recently named the convenience store “Innovator of the Year” for the southeast region by the Griffin Report of Food Marketing.

PriceAdvantage is a highly specialized retail fuel pricing solution for the Convenience Store industry, designed to increase the efficiency and effectiveness of a retailer’s pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from the centralized headquarters location with one click makes the solution unique in the industry. 



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