On The Mark Promotions, a leader in the experiential marketing industry, is ready to assist your company in producing direct to consumer marketing solutions to drive awareness, trial and store sales. On The Mark Promotions’ experience includes store grand openings, in-store sampling, community events, sponsorship management, and the design of proprietary marketing platforms. Whether you’re…
Breaking news: Getty Petroleum Marketing Files for Bankruptcy
Gas marketer Getty Petroleum Marketing Inc has filed for Chapter 11 reorganisation, Reuters reported. The bankruptcy filing comes a week after Getty Realty Corp. threatened to end its lease agreement with the gas-station operator for defaulting on payments. East Meadow, N.Y.-based Getty Petroleum Marketing is the largest tenant of Getty Realty, which owns and leases…
Gasoline Costs Pointed Up on EU Action, Geopolitical Risk
For the week through Dec. 5 U.S. wholesale gasoline costs mostly increased, while activity in the European Union coupled with heightened rhetoric from Iran are seen pushing gasoline prices even higher. Additionally, Sunoco Inc. announced Dec. 1 that it was beginning to idle the main process units at it Marcus Hook refinery near Philadelphia, Pa.,…
Willoughby Appointed VP of Marketing for Frymaster
With 18 years of experience in the food industry, Willoughby looks to drive sales growth in his new role. Manitowoc Foodservice has appointed Steve Willoughby to the position of vice president of marketing for Frymaster, effective Jan. 1, 2012. In his new role, Willoughby will be responsible for driving sales growth through the development of…
Aldata Appoints Simrell President and CEO
Bertrand Sciard, president and CEO of Aldata since August 2007, will continue to act as a member of the Board of Directors. Aldata, a global supplier of retail and distribution optimization software, has appointed Roy Simrell as the company’s president and CEO. Simrell has 25 years of broad experience in retail technology, software development and…
Fleming Oil, Dead River Co. Merge
The two family-owned businesses share core values and look to grow in the Vermont, New Hampshire area. Fleming Oil Co. in Brattleboro, Vt., and Dead River Co. have merged, effective Nov. 17, with plans to expand into select markets in New England. Fleming Oil operates at 11 locations in Vermont and New Hampshire. Dead River…
Hess Introduces Toy Truck Racing App
2011 Hess racer game app debuts free on Android. Hess Corp. has released of its second edition Hess Toy Truck game app, the Hess Racer Game, on Android. Based on the 2011 Hess Toy Truck and Race Car, the game app extends the company’s 47-year old Hess Toy Truck holiday tradition online and builds on…
Baked to Perfection
As c-stores enhance their coffee and foodservice programs, operators look to fresh bakery to complete the package. By Heather Henstock, Contributing Editor. Convenience stores are investing heavily in store remodels and an experienced staff to create a bigger, better fresh foods program for customers. Too often they fall short in the bakery category, but a…
Choose Biodegradable Options
BioGreen products is a company based in the Pacific Northwest that deals in conventional, biodegradable and recyclable foodservices items. All biodegradable items are fully certified, for both the E.U. and the U.S. The strong appeal of BioGreen is that its biodegradable products do not use any food starch-based additives, and will not melt in heated…
Keeping the Menu Fresh
Foodservice customers are becoming value-conscious, a reflection of current economic conditions. Consumers are now expecting better value in terms of price, service, consistency and food quality. By John Lofstock, Editor. Bringing consumers into convenience stores to buy food requires a great offering at a good price. But with all the competition for share of stomach,…