Holiday Cheer Beer Promotion

Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical selling period. Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s Holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share with friends through social media outlets. In addition, shoppers can take advantage of high value cross merchandising offers on products that have a strong cross purchase index with import beer, including fresh or hot food items; ice; soft drinks; Stolichnaya Vodka (in participating outlets).
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