Coca-Cola Mini Can Gets More Affordable

Customers want affordable options on their favorite beverages, and Coca-Cola is answering the call with a better price point.

Coca-Cola is providing  a more affordable price point for the popular 7.5-ounce  mini can to expand consumers’ options for enjoying their favorite Coca-Cola beverage.

The new price point will make the mini can more accessible during smaller thirst occasions. The new recommended pricing for an eight-pack of Coca-Cola mini cans will reduce the average price for the package to just under $3.  This makes the per can cost comparable to that of the 12-ounce can fridge pack for most of the year.

“We are constantly listening to our consumers as we strive to provide them with the right Coca-Cola beverage in the right package and price point, for the right occasion,” said Katie Bayne, president and general manager of Sparkling Beverages, Coca-Cola North America. “Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage even when they want a little less.”

The Coca-Cola mini can leads the beverage industry in design innovation and affordability. The Coca-Cola mini was the first portion control beverage to be introduced in a sleek design in 2009. Now in 2011, for the first time in the beverage category, the popular portion control package is available at an affordable everyday price.

The new recommended pricing is being introduced to the Coca-Cola System and extends to the entire line of mini can beverages including: Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange and Seagram’s.

Consumers will soon see even more package options for their favorite Coca-Cola beverages. A new 12.5-ounce PET bottle will be available for Coca-Cola trademark brands this fall. This new package joins the 16-ounce, 20-ounce and one-liter packages that are sold icy cold at retailers throughout the country.

Coca-Cola’s affordable range of beverage options and package sizes are designed to empower consumers to make the beverage choice that best suits their lifestyle, occasion and need. Coca-Cola also provides front of pack calorie labeling on its beverages to ensure consumers can make informed beverage choices.



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