Circle K Store To Welcome Mixed Martial Arts Superstar

XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store.

Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division.

Silva is scheduled to sign autographs at the Circle K Store located at 6229 S. Claiborne Ave., New Orleans, on Friday, Sept. 16, 2011, from noon to 1:30 p.m. The event coincides with UFC Fight Night 25 Battle on the Bayou: Shields vs. Ellenberger that takes place on Sept. 17 at Ernest N. Morial Convention Center in New Orleans.

“The UFC hasn’t been in New Orleans since 2000. I’m excited to come to New Orleans and meet my fans there,” said Silva, who has achieved iconic status in MMA, having racked up 33 wins in his illustrious career. “XYIENCE does a really good job of supporting me and my team and putting me with the fans and building the excitement for a fight night. Also, thanks to XYIENCE for supporting my fighter, Jorge Lopez (11-1), on this card.  Wand Fight Team appreciates the great support.  Come see me at Circle K on Friday.”

A member of team XYIENCE since 2008 and a huge fan-favorite, Silva has a track record of drawing a large crowd to his autograph signings.

“In store events featuring an MMA icon like Wanderlei Silva are another way for XYIENCE to enable its retail partners to benefit from our affiliation with the UFC,” explained Rueben Rios, XYIENCE’s vice president of sales. “We anticipate a packed house and a great deal of excitement.”




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