Pemmican Beef Jerky Shoppers Strike it Rich

New promotion around the release of the Cowboys & Aliens movie offers Pemmican beef jerky fans a chance to win a pound of gold and other prizes.

In celebration of the release of Universal Pictures and DreamWorks Pictures’ all-new action-thriller Cowboys & Aliens, Pemmican Beef Jerky has launched its “Strike it Rich on the Pemmican Trail” promo, giving shoppers a chance to win a pound of gold or one of many other prizes.  

Specially marked packages and Pemmican Cowboys & Aliens-themed shipper displays arrived in stores in July and will remain through the end of September. Prizes include a pound of gold valued at more than $20,000, trips to Universal Studios Hollywood and movie passes.

“We are excited that Pemmican Beef Jerky is part of this event film for summer 2011,” said Marfood USA Marketing Manager Nakia Watkins.  “The Cowboys & Aliens ‘Strike it Rich on the Pemmican Trail’ promotion is another opportunity to reward Pemmican Beef Jerky users while helping increase awareness of both our brand and Cowboys & Aliens.”

To register for a chance to win, consumers may simply purchase a package of Pemmican 3.25-ounce Beef Jerky and input the code found on the package at

Directed by blockbuster filmmaker Jon Favreau and starring Daniel Craig and Harrison Ford, Cowboys & Aliens crosses the classic Western with the alien-invasion movie in a blazingly original way. Joined by an arsenal of top moviemakers—Steven Spielberg, Ron Howard, Brian Grazer, Alex Kurtzman and Roberto Orci—Favreau brings an all-new action thriller that will take audiences into the Old West, where a lone cowboy leads an uprising against a terror from beyond our world. Cowboys & Aliens is rated PG-13 and is now in theaters. 

Pemmican Beef Jerky, owned by Marfood USA, is a top-selling national brand of beef jerky in the U.S., with a 40-year history. Marfood USA, a subsidiary of Marfrig Group, is the world’s largest provider of Private Label Beef Jerky and also produces an extensive line-up of canned beef products.

“The Marfood USA Mission is to represent the values of the company and grow Marfrig Group presence in North America,” Watkins said. “We will deliver quality products for shoppers and smart initiatives to pull that quality off the shelf. We are Marfood USA. We mean business.”  




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