Oberto Brands’ signature Oh Boy, Oberto! beef jerky line is undergoing its first major jerky recipe overhaul in 12 years, as it realigns itself with its core customer demands. Oh Boy, Oberto! now offers an all-natural beef jerky line, which contains simple, all-natural ingredients resulting in a flavorful, hearty jerky that is seasoned, smoked and dried naturally without artificial ingredients and preservatives, responding to strong consumer demand for more wholesome packaged snacks. The new all-natural jerky includes only beef; sugar; beef broth; water; salt; spices; natural flavorings; natural smoke flavor and vinegar. The line is available in Original, Teriyaki, Peppered and Hickory flavors, plus BBQ Pork and Teriyaki Turkey varieties. The new line is set to hit shelves in May 2011, and the existing beef jerky product will be phased out between now and then. The product will be sold in 3.25-ounce packages with a $5.99 suggested price. In addition, a 1.5-ounce and 9.0 sizes will also be available.
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