7-Eleven Rolls Out The Hangover Part II Promotion

Collectable cups, a mobile scavenger hunt and a $3 coffee and breakfast sandwich combo are just some of the things 7-Eleven has planned to celebrate the movie launch.

7-Eleven is helping customers celebrate The Hangover Part II movie launch with “morning-after” specials, exclusive Super Big Gulp collectable cups, and a trip to Las Vegas for one lucky fan.

The “Wolfpack” is back as the highly anticipated sequel hits theaters May 26.  The original cast from The Hangover is back together again, this time traveling to exotic Thailand for Stu’s (Ed Helms) wedding.

The ensemble cast includes Bradley Cooper, Ed Helms, Zach Galifianakis, Justin Bartha, Ken Jeong and Paul Giamatti.  The film is the follow up to the record-breaking 2009 comedy The Hangover, which grossed more than $467 million at the worldwide box office and won a Golden Globe for Best Motion Picture – Musical or Comedy.

7-Eleven is offering fans an exclusive peek of the movie through five collectable Super Big Gulp cups featuring never-before-seen moments from The Hangover Part II. Collect all five at 7-Eleven stores nationwide to reunite the “Wolfpack.”

Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas.  Fans can download the SCVNGR app, available on iTunes and through Android Market, and begin playing today.  Customers can check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp cup featuring their favorite Hangover Part II character or a photo with their wolfpack at a 7-Eleven store.

Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas.

7-Eleven’s morning-after specials also offer something for a friend who might be recovering from their own night before.  With the Get Well Card application on 7-Eleven’s Facebook fan page (www.facebook.com/7-Eleven), fans can choose a message and a featured snapshot from the movie to tell them you are thinking about them.

Everyone knows that the morning after calls for some serious refueling, so 7-Eleven has created the perfect combination of a coffee and a breakfast sandwich for $3.




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