Just Born Debuts New PEEPS At Expo

Just Born is continuing to take its PEEPS candies to new frontiers with its new generation of Chocolate Dipped PEEPS.   At The Sweets & Snacks Expo, May 24-26 in Chicago, Just Born plans to introduce the following new PEEPS dipped in either creamy-rich milk or dark chocolate:

The PEEPSTER Volkswagen “chick” has been on a tour of the Northeast, Mid-Atlantic and Midwest this April, to celebrate the new peepsandcompany.com online store.

• Halloween- PEEPS Chocolate-Dipped Chicks (orange in color, not flavor)

• Christmas/Holiday- PEEPS Chocolate-Dipped Caramel Flavored Chicks

• Valentine’s Day- PEEPS Chocolate-Dipped Strawberry Crème Flavored Chicks

Each is available in three count trays; Display Ready Case contains 24 trays (this also acts as the shipper); Net Wt. 1.5 ounce (42 grams). Suggested retail price  (SRP) $1.99 – $2.99

Plus, this summer, Just Born’s HOT TAMALES and MIKE AND IKE brands are introducing the Sweets & Beats Promotion where consumers will have a chance to win great music, candy, and gear through an Instant Win and Grand Prize Sweepstakes. Approximately eight million limited edition packages will be circulated.  Instant Win prizes include iPod Touch and $10 iTunes gift cards.  The Grand Prize Sweepstakes will include various music related prizes with one winner receiving a Home Theater with a 42-inch LCD TV. The promotion includes HOT TAMALES Cinnamon and MIKE AND IKE Original Fruits, Berry Blast and RedRageous!

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