Cardtronics Introduces New Vice President of Sales

“Cardtronics’ merchant sales team immediately strengthens its channel expertise with the addition of Lucia Crater,” says executive vice president.

Cardtronics Inc., a global retail ATM owner, welcomes Lucia Romanello Crater — a sales executive with a 22-year record of success in the convenience store industry — to Cardtronics as the company’s new vice president of U.S. Merchant Sales.

In addition to her time-tested industry experience, Crater has served on the National Association of Convenience Stores (NACS) “Supplier Board” since 1999 and presently serves as vice chair for the board. NACS is an international trade association representing more than 2,100 retail and 1,500 supplier company members. As Cardtronics’ new vice president of U.S. merchant sales, Crater is responsible for developing and implementing sales initiatives to maintain and grow the company’s retail client relationships across the U.S.

Crater comes to Cardtronics from US Nutrition, a manufacturer of nutritional bars, where she worked for nine years, including the last three as director of sales. Prior to US Nutrition, Crater served more than a decade as vice president of sales at GSP Marketing Technologies, helping convenience store retailers implement signage and database system best practices.

“Cardtronics’ merchant sales team immediately strengthens its channel expertise with the addition of Lucia Crater,” said Tres Thompson, executive vice president, U.S. ATM Services, Cardtronics. “Bringing to Cardtronics a proven track record of leveraging sales pipeline opportunities into new revenue drivers for a number of companies, Ms. Crater also has earned tremendous respect within the merchant marketplace. As evidenced by her leadership positions with NACS, Ms. Crater has earned the trust and cooperation of the retail and supplier communities. Those relationships clearly enhance Cardtronics’ position as a value-added service provider to both the convenience store and larger merchant communities.”

A graduate of James Madison University (Harrisonburg, Va.), Ms. Crater is a founding member of Network of Executive Women (NEW), where she served on the NEW Board of Directors, as well as NEW Executive Committee from 2001 – 2008.




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