Packaging Fit for a King

White CastleAfter nearly 10 years, White Castle Food Products has changed the look of its retail packaging for its six-pack boxes of hamburgers and cheeseburgers. The packages showcase new photography featuring hamburgers and cheeseburgers on the front and information about White Castle restaurants on the back. At the request of customers, the company has included instructions on how to reheat the sandwiches in an oven right on the box as well. The newly designed cheeseburger boxes are in retail stores now and the hamburger boxes should start shipping in February. The company plans to begin developing new artwork for its 16-pack boxes next and expects to have the newly designed 16-pack boxes available for retail sales by the end of March.
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