Rock the Vote

poprocksPop Rocks consumers have been busy voting for their top pop songs as well as the greatest hits of the 70´s. The new “U-ROCK” sweepstakes is available on the Pop Rocks Web site, offering consumers the chance to win $100 iTunes gift certificates. This is the first activity of the Pop Rocks’ new marketing plan involving social media and consumer sweepstakes for 2011, which marks the 35th anniversary of Pop Rocks’ retail distribution. Additionally, widespread media coverage throughout the year is expected to generate consumer awareness for the anniversary and is set to include radio interviews and new product releases. Consumers will be encouraged to participate in all the activities through social media interaction and engagement, specially the new official Pop Rocks Facebook Page.
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