Fresh & Easy Enters Bay Area

“Today marks another significant step for our business and we couldn’t be more excited,” says Fresh & Easy CEO.

Fresh & Easy Neighborhood Market CEO Tim Mason was joined on March 2 by San Jose City Councilmember Pierluigi Oliverio, civic and neighborhood leaders and hundreds of customers to celebrate the opening of Fresh & Easy’s first San Jose store, which is also the company’s first in Northern California—a significant step for Fresh & Easy.Fresh & Easy Grocery Stores

The grocer has also opened another Bay Area store in Danville, Calif.

“I’d like to thank Fresh & Easy for opening their first Northern California store here in San Jose,” said San Jose Mayor Chuck Reed. “It’s been a pleasure working with Tim Mason and his team over the past two years and look we forward to helping them open many more new stores throughout the city. We appreciate their investments in San Jose and their commitment to providing fresh and affordable food for our residents.”

Fresh & Easy opened its first stores in November 2007 in Southern California, and has steadily expanded in the state since, moving into Bakersfield in December 2008 and Fresno in January 2010. Today’s openings are the first of more than a dozen Fresh & Easy stores set to open early this year in Northern California, which will create more than 300 jobs with great pay and benefits.

“We opened our first stores in 2007 with the goal of creating a modern, 21st century grocery store,” said Mason. “Fast forward to today, and we have 166 stores and more than 4,500 employees. We know our fresh prepared meals, our less processed foods and our very competitive prices will be very well received by Northern California shoppers. Today marks another significant step for our business and we couldn’t be more excited.”

For each new store opening, Fresh & Easy invites neighbors to nominate a local, non-profit organization to receive a $1,000 donation. Based off the nominations from the neighborhood, store employees selected the following charities this week:

• Sacred Heart Community Service Bird Ave. & Minnesota Ave., San Jose

• Danville Sea Devils Diablo Blvd. & Hwy 680, Danville

“As a Willow Glen native, it is my pleasure to welcome Fresh & Easy to our neighborhood,” said Councilmember Pierluigi Oliverio. “Not only is Willow Glen home to a new grocer, the overall shopping center is gaining a strong anchor tenant which will revitalize the area.”

Entry-level positions start at $10 an hour in California and offer quarterly bonuses of up to 10% as well as a 401(k) with company match. The company believes everyone deserves access to affordable and comprehensive healthcare and provides all employees the opportunity to work at least 20 hours per week, which entitles everyone to vision, prescription drug, dental and medical coverage with Fresh & Easy paying at least 75%.


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