SymphonyIRI Group Announces Summit 2011

The ―new normal is an intensely competitive world where every single leg up matters for CPG retailers and manufacturers, who are doing everything they can to compete and win with shoppers.

Because shoppers will separate the winners from the losers in 2011, the SymphonyIRI Group Summit 2011 will focus on ―Gaining the Competitive Edge. The action-oriented forum, taking place March 28-30, 2011 at the Fontainebleau Miami Beach, will provide actionable strategies to create an advanced knowledge of today’s shoppers.

Shopper-centric innovation is the cornerstone to winning in the new world, so the agenda for Summit 2011 plans to zero in on the most important issues of shopper understanding, pricing and promotion, loyalty programs, advanced analytics and merchandising technologies. To deliver these compelling perspectives, SymphonyIRI has assembled an impressive preliminary roster of keynote speakers, including:

Professor Gary Hamel — Author, “Leading the Revolution” and “Competing for the Future”

Mark Zandi — Chief Economist, Moody’s Analytics

Dr. Hans Willi Schroiff — Corporate Vice President, Global Market Research, Henkel AG & Co. KGaA

Salman Amin — Executive Vice President, Global Sales and Marketing, PepsiCo

Mike McMahon — Senior Vice President, Integrated Customer Marketing, ConAgra Foods

Rob Price — Senior Vice President, Marketing and Advertising, CVS Caremark

Martin Short — Comedian and Summit 2011 Gala Banquet Entertainer

John Freeland — President and CEO, SymphonyIRI Group

Dr. Romesh Wadhwani — Chairman, SymphonyIRI Group, and Founder and Managing Partner, Symphony Technology Group

These thought leaders are prepared to provide insights that will help Summit participants:

• Discover the latest trends in shopper behavior

• Learn state-of-the-art strategies for shopper-centric, retailer-manufacturer collaboration

• Leverage best practices for profitable pricing and promotions

• Use next generation solutions to leverage digital and mobility advancements to make connections with shoppers wherever they are

• Uncover winning retail strategies in sales, merchandising and category management

• Develop an understanding of today’s health and wellness shoppers and the new initiatives that matter to them

• Enjoy world-class networking opportunities between buyers and sellers

“The shopper alone will decide who survives and who thrives in this new world,” said John Freeland, president and CEO, SymphonyIRI Group. “That’s why Summit 2011 is all about understanding shoppers—who they are, what they want and how they shop. This type of granular understanding is the key to success for CPG retailers and manufacturers. We are going to arm Summit participants with the new tools and technology to reach shoppers and impact their business.”

SymphonyIRI Summit 2011 also plans to feature a wide range of best practice breakout sessions that address today’s most critical business issues. These sessions, led by the industry’s leading domain experts, will feature such topics as consumer and shopper understanding, planning and forecasting, private label strategies, winning at retail, and price and promotion strategies. In addition, Summit attendees can take advantage of the Innovation Showcase featuring the latest innovations in shopper behavior, digital and mobility marketing, retailer-manufacturer collaboration and health and wellness initiatives.

For more information about SymphonyIRI Summit 2011, visit:


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