Some 1,264 C-Stores Add Purple Stuff

A large number of retailers have added Purple Stuff, a relaxation/focus soda into their 2011 store sets.

The retailers joining the Purple Stuff family in January 2011 include: Mini-Mart Convenience stores operating 18 convenience store locations around Kerrville, Texas; Signature Austin Stores with 20 locations in and around Austin, Texas; EZ Go Foods out of Lawton, Okla., operating 23 stores in Oklahoma; Quik-Way Foods of Dallas operating 46 stores stretching from Dallas, to Shreveport, La.; Food Fast Convenience Stores out of Tyler, Texas operating 69 convenience stores in Texas, Arkansas and Louisiana; Quik Trip Convenience Stores, with 81 locations located in Dallas / Ft. Worth, Texas joins the existing Quik Trips of Arizona; Kum & Go Lc operating more than 430 stores in 11 states and Race Trac Convenience with 571 locations across 12 states.

Several hundred independent and small chain convenience stores also have already begun bringing on Purple Stuff for their 2011 store sets.

New retail agreements were made possible by availability of Superliminal Purple Stuff through new distribution and wholesale agreements in 2011. These new companies are DSD distributors Kimball Distributing of Dallas, Grocery Supply Company of Sulphur Springs, Texas, Grocers Supply of Houston, Texas, and C.D. Hartnett of Weatherford, Texas, as well as national availability through McLane Co.

“We are excited to bring such a large number of retailers into the Purple Stuff family in January. These retailers are answering the requests of their consumers that show so much enthusiasm for the Purple Stuff brand of sodas,” said Funktional Beverages CMO Tim Lucas. “Purple Stuff has more enthusiastic fans than the industry has seen in the CSD business in a hundred years. It is a Purple World now.”


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