Catchfire Media To Manage Social Networking For Casey’s

Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores.

“We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart, brand manager for Casey’s General Stores, which operates convenience stores in nine Midwestern states. “We want to be able to provide our customers the same level of service on Facebook as they see in our stores.”

Catchfire Media plans to collaborate with Casey’s marketing team to manage its social marketing efforts to include the development of social media campaigns as well as helping to integrate its social media program with its traditional marketing. Catchfire Media also is set to provide the technical development services required to allow Casey’s to customize its presence on various social networks.

“We are proud to partner with Casey’s-not only are they a Fortune 500 leading pizza and convenience company, but they are also such an iconic Iowa brand,” said Nathan Kring, founding partner of Catchfire Media. “Working with the Casey’s team, Catchfire will leverage its capabilities to help Casey’s promote its quality products and services to customers on the social Web.”





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