Super Bowl Promotion

Diamond Foods Inc. is offering a promotion across its snack portfolio called Snack Bowl XLV. Consumers will submit applications online and encourage their friends to vote for them utilizing unique tools, such as a Facebook video application. The entrant receiving the most votes will win a trip to the Pro Football Hall of Fame enshrinement ceremony and be inducted into the Hall of Fame. This is the first promotion leveraging Diamond Foods’ expanded snack portfolio: Emerald snack nuts, Pop Secret popcorn and the recently acquired Kettle Brand chips. The promotion will be supported with national ads and in-store merchandising, as well as social media and a dedicated micro site. The Snack Bowl XLV promotion is expected to begin Jan. 3 and voting will close at the start of the Super Bowl with a winner announced in March.

Diamond Foods
(209) 467-6000


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